PROJECT G.R.O.W

When I connected with Project GROW, the Kelowna Chapter hadn’t had a rebrand since its inception. The website was a hastily built free wix site and images were shaky. The team wanted to maintain their logo design so the Ghanaian Chapter & Kelowna Chapter had a consistent brand, but everything else from web design, images & messaging needed a minimal, clean look centering the stories of the women working with GROW. As a 100% volunteer run non-profit— donations are the lifeline for funding projects so an easy to navigate website & clear, concise calls to action were imperative.

We chose to shoot multiple storylines in Ghana, following different projects and women and using the images and video created to tell an empowering story of resiliency and autonomy, rooted in Project GROW’s work.