CLIENT

PROJECT G.R.O.W

SCOPE OF WORK

Photography

Brand Voice

Copywriting

Squarespace Website

Video Production

Marketing Collateral

When I connected with Project GROW, the Kelowna Chapter hadn’t had a rebrand since its inception. The website was a hastily built free wix site and images were shaky. The team wanted to maintain their logo design so the Ghanaian Chapter & Kelowna Chapter had a consistent brand, but everything else from web design, images & messaging needed a minimal, clean look centering the stories of the women working with GROW. As a 100% volunteer run non-profit— donations are the lifeline for funding projects so an easy to navigate website & clear, concise calls to action were imperative.

We chose to shoot multiple storylines in Ghana, following different projects and women and using the images and video created to tell an empowering story of resiliency and autonomy, rooted in Project GROW’s work.

Website

Selection of images from relaunch campaign.

ghana-1.jpg
projectgrow-3.jpg
projectgrow-2a.jpg
projectgrow-7.jpg
projectgrow-10.jpg
projectgrow-12.jpg
ghana-14555.jpg
ghana-15440.jpg
ghana-14521.jpg
ghana-14702.jpg
knugentghanasml.jpg
ghama-15168.jpg
projectgrow-19.jpg
projectgrow-17.jpg
ghana-15871.jpg

Marketing collateral

Postcards for fundraising events

Marketing Video

Maggie Weninger Lead Committee Member Project GROW Kelowna Chapter

“Katie was able to capture the true essence of Project GROW, not only in redesigning our brand voice and website, but also through her powerful images & short film. She took to heart the importance of the women’s dignity, caught the heart and soul of the community & was able to present the women’s stories in a way that mattered.”

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