
CLIENT
THE MERC
SCOPE OF WORK
Brand Strategy
Creative Direction
Pitch Deck Design
Copy Editing
Jennifer Scher, founder of The Merc, came to me at the inception of her idea to create an elevated, live shopping platform. With a background in production, Jennifer had a vision, but was struggling to narrow down her ideas into a stream line pitch to use to build her dream team. Through a series of strategy meetings we discussed her goals, vision and creative ideas then collaborated to narrow everything into a concise and minimally designed pitch deck, along with a roadmap for brand strategy. Below is a selection of pages from her 12-page deck.





Jennifer Scher- Founder The Merc